Yara has identified an attractive potential customer for her biodiesel home power system. She knows the customer is concerned about the environment and has considerable financial resources. The customer is also a respected leader among wealthy environmentalists in the area. Next Yara will

Question

Quizplus · Accepted Answer

Yara should establish goals for meeting with the customer in order to have a clear plan and purpose for the meeting. This will help ensure that Yara can effectively present her biodiesel home power system in a way that appeals to the customer's concerns and interests. Evaluating alternative systems available from competitors, sending a list of objections and responses, or offering a first-time discount are not necessarily the best next steps without first establishing the goals for the meeting and understanding the customer's specific needs and interests.

Yara Has Identified an Attractive Potential Customer for Her Biodiesel