__________ is a method of prospecting in which salespeople telephone or visit potential customers without appointments.

Question

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Cold calling is the method of reaching out to potential customers via phone or in-person without any prior appointments. The salespeople have no prior relationship with the customers, and they try to convince them to buy their products or services. This method is commonly used in business-to-business (B2B) sales, where the salesperson tries to identify potential buyers by researching the market and making contact, hoping to convert them into customers.

__________ Is a Method of Prospecting in Which Salespeople Telephone