The beginning of the sales presentation may be the most important part of the selling process, because this is where the salesperson establishes

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Establishing where the customer is in the buying process allows the salesperson to tailor their presentation to the customer's needs and interests, increasing the likelihood of a successful sale. Knowing how much time has been allocated or which product to demonstrate may also be important, but they are less critical to establishing a good rapport and meeting the customer's needs. The price and follow-up can be discussed later in the presentation.

The Beginning of the Sales Presentation May Be the Most