During the preapproach stage, a salesperson usually conducts additional research about prospects and

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During the preapproach stage, a salesperson develops plans for meeting with the customer, which involves determining how to approach the customer, selecting the appropriate sales presentation format, choosing the best location for the sales presentation, and arranging for any necessary equipment or materials. The salesperson may also need to prepare for potential objections or questions that the customer may have during the meeting.

During the Preapproach Stage, a Salesperson Usually Conducts Additional Research