Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska.Raycom engineers will be asked to evaluate the equipment needs and provide detailed specifications and recommendations.The Raycom engineers will primarily play the ____________ role in the company's buying center.

Question

Quizplus · Accepted Answer

The Raycom engineers are responsible for evaluating the equipment needs and providing detailed specifications and recommendations. As such, they are influencing the buying decision by recommending specific equipment to Raycom's procurement team. Therefore, the Raycom engineers play the influencer role in the company's buying center.

Raycom Construction Needs Heavy-Duty Equipment to Install a New Pipeline