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Whenever Kim,a Textbook Publisher's Representative,calls on the Business Faculty at General

Question 67

Multiple Choice

Whenever Kim,a textbook publisher's representative,calls on the business faculty at General University,she also meets with several students to get their feedback on the textbooks used by the department.The students are the ____________ in the buying center.


A) deciders
B) initiators
C) influencers
D) users
E) gatekeepers

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