Question 1

Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as:
A)direct selling.
B)online marketing.
C)direct marketing.
D)kiosk-based.

Accepted Answer

Direct marketing is a marketing method that directly links manufacturers or intermediaries with the ultimate consumer. It involves promoting products or services through various forms of media, such as email, targeted ads, direct mail, telemarketing, and more. Direct selling refers specifically to selling products directly to consumers through personal contact. Online marketing and kiosk-based marketing are more specific methods within the larger category of direct marketing. Therefore, the best choice is C - direct marketing.

Question 2

In multilevel marketing,salespeople have an incentive to:
A)recruit new salespeople,because they receive a commission on the sales made by the people they recruit.
B)perform as many of the marketing functions as possible,because each function they perform adds to their commission.
C)sell the product using both direct and indirect marketing methods in order to reach different types of customers.
D)limit the number of salespeople in their franchise area so that they can maximize their own sales.

Accepted Answer

In multilevel marketing, salespeople earn a commission not only on their own sales but also on the sales made by the people they recruit. This creates a strong incentive for salespeople to recruit new team members in order to increase their own earnings.

Question 3

Tammy Knowles is the publisher of "New Woman Magazine," which is a publication targeted to Gen Y women.Because it is a small,new publication,some of the larger bookstores,convenience stores and newsstands are not agreeing to distribute the magazine.Tammy is very concerned by this trend,because she believes that her publication,like most magazines,needs ____________ distribution in order to succeed.
A)selective
B)exclusive
C)intensive
D)exhaustive

Accepted Answer

Intensive distribution involves making a product available in as many outlets as possible. In the case of a magazine like "New Woman," it is important to have a wide network of distribution in order to reach as many potential readers as possible. While selective or exclusive distribution may work for certain high-end products, it is not as important for a publication like a magazine. Exhaustive distribution may not be necessary or practical for a small publication, as it would involve making the magazine available in every single outlet, regardless of its relevance to the target audience.

Question 4

The characteristic that all forms of direct marketing have in common is that they:
A)are carried out by agents or brokers.
B)involve face-to-face or teleconferencing sessions with the customer.
C)include some type of activity that directly links manufacturers to the ultimate consumer.
D)make use of exclusive distribution systems with a network of traditional "bricks and mortar" stores.

Accepted Answer

All forms of direct marketing involve some type of activity that directly links manufacturers to the ultimate consumer, without the use of intermediaries such as agents or brokers, face-to-face or teleconferencing sessions, or traditional retail stores. Examples of direct marketing include direct mail, email marketing, telemarketing, and online advertising.

Question 5

Producers of snack foods (such as candy bars or potato chips)are most likely to use a(n)_____________ distribution strategy for their products.
A)intensive
B)exclusive
C)selective
D)restrictive

Accepted Answer

Producers of snack foods usually adopt an intensive distribution strategy since they aim to make their products available everywhere where potential customers might buy them. They try to get their products into as many retail stores as possible, including supermarkets, convenience stores, and vending machines. This strategy helps them to maximize their sales and reach a broader customer base.

Question 6

Sportstors,Inc.operates a chain of very large stores that offer an incredible selection of sporting goods at very competitive prices.When Sportstors opens its first store in a geographic area,smaller sporting goods stores almost always experience a noticeable drop in sales.Sportstors stores can be classified as:
A)warehouse clubs.
B)department stores.
C)category killers.
D)full-service wholesalers.

Accepted Answer

Sportstors stores can be classified as category killers, which are large stores that specialize in a particular product category and offer a wide selection at low prices. These types of stores often dominate their market and can drive smaller competitors out of business.

Question 7

Producers who use an exclusive distribution strategy for their products can expect retailers who carry the products to do which of the following?
A)Carry a large inventory of their products
B)Provide limited service and delivery for their products
C)Sell their products at substantially discounted prices
D)Pay attention to the multiple competing brands that they carry

Accepted Answer

The answer of Producers who use an exclusive distribution strategy...

Question 8

___________ would probably be distributed using an intensive strategy.
A)iPods
B)High-def television sets
C)Men's suits
D)Popular magazines

Accepted Answer

The answer of ___________ would probably be distributed using an...

Question 9

Which of the following firms would be most likely to use a selective distribution strategy for its products?
A)Newspaper publisher
B)Maker of name brand men's suits
C)Super luxury car manufacturer
D)Maker of snack foods such as potato chips and pretzels

Accepted Answer

The answer of Which of the following firms would be...

Question 10

In ____________,salespeople are independent contractors who not only sell the product,but also recruit additional salespeople.
A)telemarketing
B)two-stage marketing
C)hierarchical marketing
D)multilevel marketing

Accepted Answer

The concept described matches the definition of multilevel marketing, also known as network marketing or direct selling. In this approach, salespeople not only sell products, but also recruit others to sell, often receiving commissions or bonuses based on the sales made by their recruits.

Question 11

In multilevel marketing,independent contractors who sell a product can increase their own incomes by recruiting _________ to also sell the product.
A)commissionaires
B)front-men
C)merchant wholesalers
D)downliners

Accepted Answer

Independent contractors in multilevel marketing increase their income by recruiting downliners, who are individuals they sponsor to also sell the product.

Question 12

___________ means selling goods and services to ultimate consumers over the Internet.
A)Electronic retailing
B)B2B distribution
C)E-selling
D)Intercommerce

Accepted Answer

Electronic retailing, also known as e-tailing, involves selling goods and services directly to consumers through online platforms such as websites, mobile apps or social media.

Question 13

Mall owners like to have __________ located along the walkways of their malls,because they create a marketplace type of atmosphere.
A)cartels
B)storettes
C)kiosks
D)minimarts

Accepted Answer

Kiosks are small retail units that are typically located along the walkways of malls. They are designed to create a marketplace type of atmosphere and offer shoppers a quick and convenient way to purchase products or services.

Question 14

Direct mail,telemarketing,and catalog sales are all common examples of:
A)direct marketing.
B)downline selling.
C)multilevel marketing.
D)direct selling.

Accepted Answer

Direct mail, telemarketing, and catalog sales are all forms of direct marketing, which involves communicating directly with the customer to sell a product or service. Downline selling and multilevel marketing involve recruiting others to sell a product or service and earning commissions from their sales, which is different from direct marketing. Direct selling involves selling a product or service directly to the customer, which can be a form of direct marketing but is not the only example.

Question 15

Lazario Motor Car Company produces some of the most luxurious and expensive cars in the world.The company typically authorizes only a single dealership to sell its cars in certain major metropolitan areas.In less populous areas,Lazario authorizes a single dealer for an entire state or region.The manufacturer of Lazario automobiles is using a(n)___________ distribution strategy for its product.
A)intensive
B)primary
C)extrinsic
D)exclusive

Accepted Answer

Lazario Motor Car Company is using an exclusive distribution strategy for its product as it authorizes only a single dealership to sell its cars in certain major metropolitan areas and in less populous areas, authorizes a single dealer for an entire state or region.

Question 16

___________ is the sale of goods and services by telephone.
A)Cel-tailing
B)Teleselling
C)Telemarketing
D)Direct marketing

Accepted Answer

Telemarketing is the specific term used for the sale of goods and services by telephone. Cel-tailing and teleselling are not commonly used terms in the industry, and direct marketing is a broader term that encompasses a variety of marketing channels, including mail, email, and social media.

Question 17

Delacroix Shoes produces top-quality high-fashion shoes,designed for the person concerned about style.Delacroix gives only a few preferred retailers in a given market area the right to market its product.Delacroix Shoes uses:
A)intensive distribution.
B)selective distribution.
C)exclusive distribution.
D)limited function distribution.

Accepted Answer

The answer of Delacroix Shoes produces top-quality high-fashion shoes,designed for...

Question 18

Companies who send salespeople to customers' homes or places of work are making use of __________ selling.
A)direct
B)point of contact
C)downline
D)nonretail

Accepted Answer

Direct selling involves companies selling products or services directly to consumers without the use of a retail storefront. Salespeople often interact with customers in their homes or workplaces to demonstrate products and close sales, which makes A the best choice. B) point of contact selling refers to the integration of multiple sales channels to create a seamless buying experience, C) downline selling involves recruiting and training others to sell products and earn commission, and D) nonretail selling is a broad term that can refer to any sales channels other than traditional brick-and-mortar stores.

Question 19

In the terminology of multilevel marketing,downliners:
A)are the intermediaries who are responsible for handling the shipping of goods down the channel of distribution from the producer to the retailer.
B)are salespeople who have been recruited by other salespeople known as upliners to market the product.
C)sell through a telemarketing arrangement,while upliners use direct selling.
D)are experienced salespeople who are allowed to sell in more than one franchise area by the distributor.

Accepted Answer

In multilevel marketing, downliners are salespeople who have been recruited by other salespeople (upliners) to market the product. They are essentially the sales force that operates beneath the upliners in the company's hierarchical structure.

Question 20

Vending machines are most often used to sell:
A)shopping goods.
B)convenience goods.
C)specialty goods.
D)inferior goods.

Accepted Answer

Vending machines are commonly used to sell convenience goods like snacks, beverages, and small toiletry items that are generally purchased on-the-go or in a hurry.

Quiz 15: Distributing Products

Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as:

In multilevel marketing,salespeople have an incentive to:

The characteristic that all forms of direct marketing have in common is that they:

Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) _____________ distribution strategy for their products.

Producers who use an exclusive distribution strategy for their products can expect retailers who carry the products to do which of the following?

___________ would probably be distributed using an intensive strategy.

Which of the following firms would be most likely to use a selective distribution strategy for its products?

In ____________,salespeople are independent contractors who not only sell the product,but also recruit additional salespeople.

In multilevel marketing,independent contractors who sell a product can increase their own incomes by recruiting _________ to also sell the product.

___________ means selling goods and services to ultimate consumers over the Internet.

Mall owners like to have __________ located along the walkways of their malls,because they create a marketplace type of atmosphere.

Direct mail,telemarketing,and catalog sales are all common examples of:

___________ is the sale of goods and services by telephone.

Delacroix Shoes produces top-quality high-fashion shoes,designed for the person concerned about style.Delacroix gives only a few preferred retailers in a given market area the right to market its product.Delacroix Shoes uses:

Companies who send salespeople to customers' homes or places of work are making use of __________ selling.

In the terminology of multilevel marketing,downliners:

Vending machines are most often used to sell: