When people consider purchasing a good, they
A) are responding to the market forces of supply and demand.
B) are most influenced by the price of the product or service.
C) will not consider goods that require them to make a special effort to purchase.
D) may evaluate and compare a variety of factors.

Question

Quizplus · Accepted Answer

People may evaluate and compare a variety of factors before making a purchase decision such as quality, features, reliability, brand reputation, and price. They may also consider convenience, availability, and personal preferences. Therefore, option D is the best choice as it encompasses all these factors.

When People Consider Purchasing a Good, They