________ presents an idea for a new product to potential customers to test their reactions.
A) Idea generation
B) Concept testing
C) Screening
D) Prototype development

Question

Quizplus · Accepted Answer

Concept testing involves presenting an idea or concept to potential customers to gather feedback and test their reactions. This helps the company determine whether or not the product or idea is viable before investing time and resources into further development.

________ Presents an Idea for a New Product to Potential