Question 1

Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as:

Accepted Answer

Direct marketing is the most appropriate classification for any marketing method that directly connects manufacturers or intermediaries with the ultimate consumer. Direct selling refers to direct, face-to-face selling; online marketing refers specifically to marketing efforts through the internet; and kiosk-based marketing refers to marketing through interactive kiosks. Direct marketing encompasses a variety of methods including direct mail, telemarketing, email marketing, and targeted advertising.

Question 2

Mall owners like to have __________ located along the walkways of their malls,because they create a marketplace type of atmosphere.

Accepted Answer

Kiosks are small, standalone structures that are usually located within the walkways of a mall or shopping center. They are perfect for smaller businesses or vendors who do not require a full-size storefront. Kiosks also add variety and a sense of "marketplace" to the mall environment. Cartels, storettes, and minimarts are not commonly found in malls and do not create the same type of atmosphere as kiosks.

Question 3

In ____________,salespeople are independent contractors who not only sell the product,but also recruit additional salespeople.

Accepted Answer

Multilevel marketing, also known as network marketing, is the only option that involves independent salespeople recruiting additional salespeople. In this system, salespeople are usually compensated not only for their own product sales, but also for the sales generated by the people they recruit into the business. This creates a hierarchical structure in which those at the top benefit most, while those at the bottom may struggle to make significant profits.

Question 4

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Accepted Answer

Purchasing a book on the history of the United States by sending in an order form attached to a pamphlet sent to the customer by the publisher is an example of direct marketing, as the customer is purchasing directly from the publisher without any intermediaries.

Question 5

Delacroix Shoes produces top-quality high-fashion shoes,designed for the person concerned about style.Delacroix gives only a few preferred retailers in a given market area the right to market its product.Delacroix Shoes uses:

Accepted Answer

The answer of Delacroix Shoes produces top-quality high-fashion shoes,designed for...

Question 6

In the terminology of multilevel marketing,downliners:

Accepted Answer

Downliners are salespeople who have been recruited by other salespeople, known as upliners, to market the product in a multilevel marketing system. The upliners earn a commission from the sales of their downliners, creating a hierarchical network of salespeople.

Question 7

Vending machines are most often used to sell:

Accepted Answer

Vending machines are designed to provide customers with quick and convenient access to basic goods such as drinks, snacks, and toiletries. These goods are considered convenience goods as they are low-priced items that customers frequently purchase on the go.

Question 8

___________ means selling goods and services to ultimate consumers over the Internet.

Accepted Answer

Electronic retailing is the specific term used for selling goods and services directly to consumers over the Internet. B2B distribution refers to selling to other businesses, while E-selling and Intercommerce are more general terms that can refer to a variety of sales channels, including both B2B and B2C.

Question 9

In multilevel marketing,independent contractors who sell a product can increase their own incomes by recruiting _________ to also sell the product.

Accepted Answer

Independent contractors in multilevel marketing can increase their own incomes by recruiting downliners to also sell the product. Downliners are individuals who are recruited by someone higher up in the organization and become part of their sales team. The original independent contractor earns a percentage of the sales made by their downliners, thus increasing their overall income.

Question 10

Companies who send salespeople to customers' homes or places of work are making use of __________ selling.

Accepted Answer

Direct selling refers to the selling of products or services directly to consumers, typically in their own homes or workplaces. This is in contrast to retail selling, which involves selling in a physical store location open to the public. Thus, companies who send salespeople to customers' homes or places of work are engaging in direct selling. The other options are not relevant to this concept.

Question 11

Which of the following statements about kiosks and carts is the most accurate?

Accepted Answer

Kiosks and carts are often placed along walkways in malls because they create a marketplace atmosphere and attract shoppers. While sales tax exemptions may vary by state, this is not the primary reason they are popular. Overhead costs may be a struggle for some kiosk and cart owners, but it is not a universal trend. Mall owners are not typically legally barred from eliminating kiosks and carts from their walkways, but they often choose to keep them due to their popularity with shoppers.

Question 12

Sports Coasters sells good quality athletic wear by sending its customers a catalog nine times a year.The company has no retail stores,but offers a toll free order number that operates 24 hours a day,365 days a year.Sports Coasters sells using a technique known as:

Accepted Answer

Sports Coasters is using telemarketing since it is selling its products through the toll-free order number. Telemarketing involves selling products or services over the telephone.

Question 13

In multilevel marketing,salespeople have an incentive to:

Accepted Answer

In multilevel marketing, salespeople typically earn a commission not only on their own sales, but also on the sales made by the people they recruit into the business. As a result, there is a strong incentive for salespeople to focus on recruiting new members to their “downline” in order to increase their overall earnings potential.

Question 14

Which of the following assessments of electronic retailing is most accurate?

Accepted Answer

The statement that the line between electronic retailing and traditional retailing is blurring as traditional retailers go online is most accurate. This is because more and more traditional retailers are realizing the importance of having an online presence and are incorporating online selling into their businesses. As a result, the distinction between electronic retailing and traditional retailing is becoming less clear.

Question 15

In the terminology of multilevel marketing,which of the following statements about the relationship between upliners and downliners is most accurate? In multilevel marketing,

Accepted Answer

In multilevel marketing, upliners are salespeople who act as independent contractors and earn commissions on their own sales as well as on the sales of downliners, who are additional salespeople that they recruit. Upliners recruit downliners to expand their sales force and earn a percentage of their downliner's sales. This creates a hierarchical structure, with upliners at the top and downliners underneath them.

Question 16

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

Accepted Answer

The answer of Which of the following statements identifies a...

Question 17

Direct mail,telemarketing,and catalog sales are all common examples of:

Accepted Answer

Direct mail, telemarketing, and catalog sales are all examples of direct marketing, which involves reaching out directly to individual consumers to promote a product or service. Downline selling and multilevel marketing are different methods of sales organization and compensation, and direct selling typically involves face-to-face interactions between a salesperson and a customer.

Question 18

Lazario Motor Car Company produces some of the most luxurious and expensive cars in the world.The company typically authorizes only a single dealership to sell its cars in certain major metropolitan areas.In less populous areas,Lazario authorizes a single dealer for an entire state or region.The manufacturer of Lazario automobiles is using a(n)___________ distribution strategy for its product.

Accepted Answer

Lazario Motor Car Company is authorizing only one dealer in certain major metropolitan areas and entire state or region, which means it is using an exclusive distribution strategy for its product.

Question 19

The characteristic that all forms of direct marketing have in common is that they:

Accepted Answer

All forms of direct marketing involve some type of activity that directly links manufacturers to the ultimate consumer, whether it be through mail, email, phone, or other digital means. This is what differentiates direct marketing from indirect marketing, which relies on intermediaries such as retailers to distribute products to consumers.

Question 20

___________ is the sale of goods and services by telephone.

Accepted Answer

Telemarketing involves the use of the telephone to sell products or services directly to consumers. Cel-tailing is not a commonly used term, and teleselling may refer specifically to selling over the phone as a salesperson rather than marketing to potential customers. Direct marketing is a broader term that can include various forms of advertising and promotion, not just telephone sales.

Quiz 15: Distributing Products