Drew is a salesperson for a company that manufactures seat covers for pickup trucks. Drew relies on his friend Susan for leads as she is the owner of a large truck dealership. Susan calls Drew and lets him know when someone has purchased a new pickup truck. In this scenario, Drew uses _____ to generate leads.
A) a strategic reserve
B) agile marketing
C) cold calling
D) a dormant partner
E) a center of influence

Question

Quizplus · Accepted Answer

Drew uses a center of influence, Susan, who is in a position to recommend his products to potential customers, thus generating leads.

Drew Is a Salesperson for a Company That Manufactures Seat