FitterYou Inc., a company that manufactures health products, hosts an event at a local hotel to generate potential customers. The company invites approximately 120 prospects to the event through direct mails. At the event, the sales representatives of the company give presentations on the various products offered by the company. In this scenario, FitterYou Inc. is using _____ to generate sales leads.

Question

Quizplus · Accepted Answer

Hosting an event where sales representatives give presentations to prospects invited through direct mails is an example of using a seminar to generate sales leads.