Naimer Corp., a textile company, has recently set up its own call center. Customers can call the company's toll-free numbers at any time of the day to get information about the various products the company offers. In this scenario, Naimer Corp. is engaged in _____.

Question

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Inbound telemarketing involves receiving calls from customers interested in a company's products or services, as opposed to making calls to potential customers. Since Naimer Corp. has set up a call center for customers to call in and inquire about products, it is engaged in inbound telemarketing.