The elaboration likelihood model is almost identical to another model, known as ____.

Name: The elaboration likelihood model is almost identical to another model, known as ____.
Brand: Quizplus
Rating: 4.9 (51 reviews)

Question

Quizplus · Accepted Answer

The elaboration likelihood model is almost identical to the heuristic/systematic model, as both models describe dual processes in persuasion, involving a central (or systematic) route that requires thoughtful consideration of the arguments presented, and a peripheral (or heuristic) route that relies on superficial cues.

The Elaboration Likelihood Model Is Almost Identical to Another Model