JoAnne goes to the local electronics store to purchase a $30 DVD player that was advertised in the paper. Upon arriving, the salesperson tells her that they have just run out and offers to show JoAnne some other models. JoAnne ends up purchasing a $150 DVD player. JoAnne has been the victim of which technique of persuasion?

Question

Quizplus · Accepted Answer

The bait-and-switch technique involves advertising a product at a low price to lure customers in, and then revealing that the product is no longer available, with the intention of selling a more expensive alternative. This is exactly what happened to JoAnne.

JoAnne Goes to the Local Electronics Store to Purchase a $30