Advertisers and marketers use the term ____ to refer to a condition of inattention and irritation that occurs after an audience has encountered a specific ad many times.

Question

Quizplus · Accepted Answer

Advertising wear-out refers to the point where an audience has become so immune to an ad that they actively ignore it or become irritated by it. This occurs after encountering the ad multiple times, which can lead to decreased advertising effectiveness. Advertising overload and sensory overload refer to different types of information overload and are not specific to advertising. The oversalience effect refers to the phenomenon where an ad stands out too much, causing distraction and leading to a negative reaction.

Advertisers and Marketers Use the Term ____ to Refer to a Condition