Roger's company will be raising the prices of its basic services,and Roger must write to customers to inform them of these increases.What is the most important thing he should do when writing this message?
A)Prove that all his competitors are raising prices too.
B)Explain the reasons and hook the increase to benefits.
C)Apologize to his customers.
D)Promise a rate decrease in the future when the economy improves.

Question

Quizplus · Accepted Answer

It is important for Roger to explain the reasons for the price increase and how it is going to benefit the customers. This will help them understand the necessity of the increase and feel more positive about it. Simply proving that competitors are raising their prices or apologizing to customers will not necessarily address the concerns of the customers. Promising a rate decrease in the future may not be feasible or something that customers can rely on.

Roger's Company Will Be Raising the Prices of Its Basic