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Global Marketing
Quiz 16: Strategic Elements of Competitive Advantage
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Question 21
True/False
According to Richard D'Aveni's model of "hypercompetition," successful companies are the ones that find sustainable competitive advantages.
Question 22
True/False
The central concept of the strategic intent model of competitive advantage is an obsession of winning.
Question 23
True/False
The strong rivalry in the U.S.market between Dell, Gateway, Hewlett-Packard, Apple, and other computer companies has helped make the United States a world leader in personal computers.
Question 24
True/False
Research by Morgan Stanley indicates that the United States is home to more companies with global competitive advantage than any other country.
Question 25
True/False
According to Michael Porter, chance plays no role in determining the competitive advantage of nations.
Question 26
True/False
A major difference between the flagship model and Porter's is that Porter's is based on the notion of corporate individualism and individual business transactions.
Question 27
True/False
In the strategic intent model of competitive advantage, Canon's successful entry into the photocopier market is an example of changing the rules of engagement.
Question 28
True/False
Intel's focus on designing complex, expensive microprocessors for PCs enabled competitors to develop cheaper chip sets for non-PC electronics devices.In the strategic intent model of competitive advantage, this is an example of "loose bricks."
Question 29
True/False
Benetton's success in the global fashion industry illustrates the flagship model.
Question 30
True/False
The "layers of advantage" approach to global competitive innovation is based on using know-how developed by other companies.
Question 31
True/False
"Active competition for demanding customers in the home market keeps companies under pressure to constantly innovate." This statement is an integral part of Hamel and Prahalad's concept of "strategic intent."