Containers Etc. manufactures household containers. In contrast to traditional market designs, all of the products are microwaveable, child-proof, and come in an assortment of 35 colors. Accordingly, Containers Etc. is pursuing a _____ strategy.
A) product-based
B) differentiation-based
C) concept-based
D) efficiency-based

Question

Quizplus · Accepted Answer

Containers Etc. is pursuing a differentiation-based strategy by offering unique features such as microwaveability, child-proofing, and a wide variety of colors. By doing so, they are setting their products apart from traditional household containers on the market.