Question 1

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?
A) Selective
B) Intensive
C) Extended
D) Shopping
E) Routinized

Accepted Answer

Beth Hines is spending considerable time and effort comparing the products that different stores offer, which indicates that she is using an extended decision-making process. This type of decision-making process is common for high-involvement purchases, such as buying furniture for the first time. In an extended decision-making process, the consumer researches and compares different options, weighs the pros and cons, and makes a deliberate and informed decision.

Question 2

All of the following are marketer-dominated sources of information except
A) salespeople.
B) advertising.
C) packaging.
D) friends.
E) displays.

Accepted Answer

Friends are not marketer-dominated sources of information since they are not part of a company's marketing efforts.

Question 3

In shopping for a new laptop computer for her master's degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's
A) awareness set.
B) consideration set.
C) framing set.
D) external search.
E) inert set.

Accepted Answer

Jocelyn has narrowed down her choices to four specific brands, indicating that she is considering them for potential purchase. This set of brands is known as her consideration set. The other options, such as the awareness set and inert set, refer to either brands that the consumer is aware of or brands that the consumer has ruled out for purchasing. The framing set and external search are not relevant in this context.

Question 4

Which of the following statements about the consumer buying decision process is true ?
A) Consumers progress through the five stages of this process for all limited decision making decisions.
B) Although all of the steps in the process are used in all decision processes, the order tends to depend on the customer's level of involvement.
C) The key element of the process that exists in all consumer buying decision processes is the purchase of the product.
D) Once the purchase of a product has been made, the consumer buying decision process is complete.
E) Consumers making limited decision making decisions may not go through all five steps of the process.

Accepted Answer

Consumers making limited decision making decisions may not go through all five steps of the process. The extent to which consumers engage in each step of the process depends on the level of involvement and complexity of the decision being made. Therefore, Option A, B, C, and D are incorrect.

Question 5

Evaluative criteria for brands within the consideration set are both
A) selective and expansive.
B) objective and subjective.
C) internal and external.
D) extended and routinized.
E) perceptive and selective.

Accepted Answer

Evaluative criteria for brands within the consideration set can be both objective and subjective. Objective criteria are based on concrete qualities such as price, quality, and features, while subjective criteria are based on personal preferences and experiences such as brand image, customer service, and emotional connection. Both types of criteria play a role in the decision-making process for consumers.

Question 6

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of
A) limited decision making.
B) impulse buying.
C) routinized response behavior.
D) addictive consumption.
E) situational involvement.

Accepted Answer

Marissa's purchase of the vase was unplanned and made on a whim, indicating impulse buying. Limited decision making would involve some thought and consideration before making the purchase, while routinized response behavior suggests a habitual pattern of buying. Addictive consumption and situational involvement do not apply in this scenario.

Question 7

Mark is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Martin is using which type of consumer decision-making process?
A) Routinized response behavior
B) Habitual response
C) Information search
D) Extended decision making
E) Intensive decision making

Accepted Answer

Mark is engaged in an extended decision-making process as he is putting in significant effort to search for the right suit to make a good impression in his interview. He is likely considering multiple options, comparing different features and prices, and carefully weighing his decision.

Question 8

A group of brands that a consumer views as alternatives for possible purchase is called a(n)
A) evoked set.
B) awareness set.
C) inert set.
D) evaluative group.
E) evaluation criteria.

Accepted Answer

An evoked set consists of the brands that a consumer views as potential options for purchase in a given product category. This set is typically influenced by a consumer's past experiences, personal preferences, and external factors such as advertising and word-of-mouth. The other choices are not as relevant to describing a consumer's set of potential alternative brands.

Question 9

Jeff needs to buy his textbooks for the coming semester of college. It is only two weeks before the first day of class, and he still has not made a purchase. Jeff wants to buy them somewhere other than the bookstore since he is still living at his parents' home and won't be on campus until the day before class. Jeff goes online and looks for sites that sell the textbook. Then he remembers that one of his friends had said something earlier about finding the book for a great price. Jeff then calls his friend to get the name of the site. In terms of Jeff's buying decision process, his going online to look for sites was part of _______, and his calling a friend was ______.
A) problem recognition; external search.
B) information search; internal informational search.
C) external information search; also external information search
D) internal information search; external information search.
E) external information search; internal information search.

Accepted Answer

Jeff's decision to go online to look for sites to purchase his textbooks is an example of external information search, as he is seeking information about where to buy the textbooks outside of the traditional bookstore. His decision to call a friend for a recommendation is also an example of external information search, as he is seeking information from an outside source. Therefore, option C is the best choice as it correctly identifies both stages of the external information search process.

Question 10

When Trevor realizes his liquor cabinet supply was devastated by last weekend's party, he first retrieves information from his memory about what types of liquor he and his friends like most and then asks the attractive clerk at the liquor store what she would recommend. Trevor started with a(n) ____ search and then progressed to a(n) ____ search.
A) consideration; evaluative
B) focused; broad
C) internal; external
D) routinized; extended
E) self; inclusive

Accepted Answer

Trevor started with an internal search of his memory, which is a self-directed search, and then progressed to an external search by asking the clerk for recommendations. This is an inclusive search because he is gathering information from outside sources. Therefore, the best choice is C, internal and external search.

Question 11

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal . At which stage of the consumer buying decision process is Julia?
A) Purchase
B) Evaluation of alternatives
C) Problem recognition
D) Information search
E) Prepurchase evaluation

Accepted Answer

Julia is in the problem recognition stage of the consumer buying decision process, as she has realized that she needs an additional book for her course.

Question 12

Within the information search step of the consumer buying decision process, what two primary aspects exist?
A) Consideration sets and evoked sets
B) Personal information and non-personal information
C) Selective retention and selective distortion
D) Internal search and external search
E) Company-produced information and internal information

Accepted Answer

The two primary aspects within the information search step of the consumer buying decision process are internal search and external search. Internal search involves the consumer drawing upon their own knowledge and prior experiences to gather information, while external search involves actively seeking out information from outside sources such as friends, family, advertisements, and the internet.

Question 13

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has expressed his or her
A) framing characteristics.
B) service characteristics.
C) consideration set.
D) evaluative criteria.
E) information search criteria.

Accepted Answer

The customer is expressing their evaluative criteria - the specific attributes they are looking for in a fax machine.

Question 14

In the consumer buying decision process, the information search stage
A) yields a group of brands that a buyer views as possible alternatives.
B) involves a buyer becoming aware of the need for a product.
C) is not necessary when the buyer is involved in extensive decision making.
D) occurs immediately after evaluation of alternatives.
E) is lengthy for routine response buying behavior.

Accepted Answer

The information search stage in the consumer buying decision process results in the identification of a set of brands (the consideration set) that the consumer views as potential purchasing options. This stage is where consumers actively seek out information about products or services to fulfill a need.

Question 15

Stefanie is shopping for groceries at her local supermarket. As she picks up laundry detergent, she sees the display of bathroom cleaners and remembers that she is about to run out of it at home. Stefanie tries to remember the specific brand that she used last time, because she thought that was the best in terms of performance and value. In terms of the consumer buying decision process, Stefanie's remembering that she was almost out of bathroom cleaner is the ____ phase of the buying decision process, where trying to remember what brand she last used was an example of the _____ phase.
A) problem recognition; internal information search.
B) problem recognition; evaluation of alternatives.
C) information search; postpurchase evaluation.
D) information search; evaluation of alternatives
E) problem recognition; postpurchase evaluation.

Accepted Answer

Stefanie realizing that she is running out of bathroom cleaner is the problem recognition phase of the buying decision process. Her trying to remember the specific brand she used last time is an example of an internal information search, which is a substage of problem recognition where the consumer retrieves information from memory.

Question 16

The five major stages of the consumer buying decision process, in order, are
A) information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation
B) problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.
C) problem recognition, information search, evaluation of alternatives, postpurchase evaluation and purchase.
D) information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation.
E) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

Accepted Answer

The correct order of the stages of the consumer buying decision process is problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation. Option B lists the correct order, making it the best choice among the options listed. Option A is close, but it includes establishment of product criteria, which is typically done during the evaluation of alternatives stage. Option C has the same stages as option B, but in the wrong order. Option D includes a trial adoption period, which is not typically considered a distinct stage in the consumer buying decision process. Option E has the evaluation of alternatives stage in the wrong place, and includes rebuy as a stage, which is not typically considered a stage in the process, but rather a result or outcome.

Question 17

Problem recognition occurs when a consumer
A) searches for information to resolve a problem.
B) becomes aware that there is a difference between a desired state and an actual condition.
C) recognizes a need and evaluates for information to resolve a problem.
D) evaluates her or his purchase.
E) is exposed to a television advertisement desired state and an actual condition.

Accepted Answer

Problem recognition occurs when a consumer becomes aware that there is a difference between a desired state and an actual condition. This can lead to the search for information to resolve the problem, as stated in option A, but the initial step is recognizing the need for a solution. Option C is also partially correct, but it adds the word "evaluates," which is not necessarily part of problem recognition. Option D is about post-purchase evaluation, which is not related to problem recognition. Option E is about exposure to an advertisement, which is not necessarily related to problem recognition either.

Question 18

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set.
A) alternate
B) purchase
C) consideration
D) problem
E) imposed

Accepted Answer

Josh is considering four different brands of detergent and making a decision based on which one is on sale. Therefore, these four brands make up his consideration set. Option A, alternate set, refers to a set of options that are similar but not considered as seriously. Option B, purchase set, refers to the products that a consumer actually buys. Option D, problem set, refers to a set of options when a consumer is facing a specific problem. Option E, imposed set, refers to a set of options that are selected by an external force, such as a government regulation.

Question 19

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers.
A) younger
B) older
C) wealthier
D) veteran
E) inexperienced

Accepted Answer

Framing is most likely to influence the decision process of inexperienced buyers who are not familiar with the product or service they are evaluating. Older, wealthier, and veteran buyers may have more experience or knowledge about the alternatives they are considering, making them less susceptible to framing effects. Younger buyers may also be more tech-savvy and informed about their options, reducing the impact of framing on their decision-making process.

Question 20

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?
A) Evaluation of alternatives
B) Information search
C) Source selection
D) Purchase
E) Problem recognition

Accepted Answer

During the purchase stage of the consumer buying decision process, the consumer has already evaluated alternatives, searched for information, and decided on the product they want to buy. The purchase stage is where the decision of from which seller to buy the product is made.

Quiz 6: Consumer Buying Behavior

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of decision-making process is she using?

All of the following are marketer-dominated sources of information except

In shopping for a new laptop computer for her master's degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's

Which of the following statements about the consumer buying decision process is true ?

Evaluative criteria for brands within the consideration set are both

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Mark is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Martin is using which type of consumer decision-making process?

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal . At which stage of the consumer buying decision process is Julia?

Within the information search step of the consumer buying decision process, what two primary aspects exist?

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has expressed his or her

In the consumer buying decision process, the information search stage

The five major stages of the consumer buying decision process, in order, are

Problem recognition occurs when a consumer

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set.

During the evaluation of alternatives stage of the consumer buying decision process, framing most likely influences the decision process of ____ buyers.

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?