Jeff went to his local supermarket to purchase cola, chips, dip, and salsa for the weekend's gathering to watch the football game. As far as the cola goes, Jeff thinks they all taste the same and buys either Coke or Pepsi, whichever is on sale. However, for the chips, he likes to buy Doritos White Corn when the store has them. While at the store, he picks up Coke and Santidas Corn chips because the store did not have the Doritos. When he gets to the salsa aisle he finds that his favorite brand, Pace's is out of stock. Rather than buy a different brand, he goes to another store to find the Paces. Jeff's brand loyalty on this shopping trip can be described as ___ for the cola, ___ for the chips, and ___ for the salsa.
A)recognition; preference; loyalty
B)recognition; preference; insistence
C)awareness; preference; insistence
D)preference; awareness; insistence
E)awareness; insistence; preference

Question

Quizplus · Accepted Answer

Jeff's brand loyalty for Cola can be described as recognition, since he thinks they all taste the same and buys whichever is on sale. For chips, he has a preference for Doritos White Corn, but since they were out of stock, he settles for Santidas Corn chips. This shows a higher level of loyalty, which can be described as insistence. Finally, for salsa, Jeff has a strong brand loyalty and goes to another store to find his favorite brand, Pace's. This can be described as insistence. Therefore, the best choice is B - recognition for cola, preference for chips, and insistence for salsa.

Jeff Went to His Local Supermarket to Purchase Cola, Chips