Which of the following statements is true of business marketing?

Question

Quizplus · Accepted Answer

Business marketing refers to the marketing of goods and services that are used to facilitate an organization's operations, rather than for personal consumption. This includes products such as raw materials, equipment, and services like consulting or outsourcing. Business marketing typically involves shorter and more direct distribution channels than consumer marketing, as the relationships between organizations are often more closely tied. The price and conditions of sale may be subject to negotiation, depending on the specific situation.

Which of the Following Statements Is True of Business Marketing