The segment of the business market that seeks to achieve goals other than the standard business goals of profit,market share,and return on investment consists of _____.

Question

Quizplus · Accepted Answer

Institutions, such as non-profits, government agencies, and schools, have goals such as social change, public service, and education that go beyond the traditional profit-driven motives of businesses. Resellers, producers, and manufacturers all operate within the standard business goals of profit, market share, and return on investment.

The Segment of the Business Market That Seeks to Achieve