Identify a true statement about global branding strategies.
A)A one-brand-name strategy is useful when a company markets mainly one product.
B)Using different brand names in different markets leads to greater identification of the product from market to market.
C)A one-brand-name strategy reduces the ease of coordinating promotion from market to market.
D)Using different brand names in different markets means that a company does not follow localization.

Question

Quizplus · Accepted Answer

A one-brand-name strategy is useful when a company markets mainly one product as it creates a strong brand image and eliminates confusion for customers. Using different brand names in different markets may lead to difficulties in coordinating promotions and may not provide a consistent brand image. Following localization does not necessarily mean using different brand names in different markets.

Identify a True Statement About Global Branding Strategies