In which of the following ways does the product life cycle concept help marketing managers?
A)It tells managers the length of a product's life cycle.
B)It can be used to analyze a brand, a product form, or a product category.
C)It dictates the marketing strategy to be used for a product.
D)It informs marketers about the duration of a product in the various stages of its life cycle.

Question

In which of the following ways does the product life cycle concept help marketing managers?
A)​It tells managers the length of a product's life cycle.
B)It can be used to analyze a brand, a product form, or a product category.
C)It dictates the marketing strategy to be used for a product.
D)​It informs marketers about the duration of a product in the various stages of its life cycle.

Quizplus · Accepted Answer

The product life cycle concept helps marketing managers by providing a framework for analyzing a brand, a product form, or a product category, allowing them to identify which stage of the life cycle the product is in and what actions they need to take to move it to the next stage. It does not dictate a specific marketing strategy or provide information about the duration of a product in each stage.

In Which of the Following Ways Does the Product Life