Identify a true statement about the product life cycle (PLC).
A)The PLC dictates the marketing strategy to be used for a product.
B)A product spends the same amount of time in the different stages of the life cycle.
C)The PLC for a product form is longer than the PLC for any one brand.
D)Changes in a product, its uses, its image, or its positioning do not affect that product's life cycle.

Question

Identify a true statement about the product life cycle (PLC).
A)​The PLC dictates the marketing strategy to be used for a product.
B)A product spends the same amount of time in the different stages of the life cycle.
C)The PLC for a product form is longer than the PLC for any one brand.
D)​Changes in a product, its uses, its image, or its positioning do not affect that product's life cycle.

Quizplus · Accepted Answer

The product life cycle for a product form is generally longer than that for any one brand, as the form encompasses all brands and variations of the product.

Identify a True Statement About the Product Life Cycle (PLC)