A difference between paid media and earned media is that unlike paid media,earned media:
A)is based on the traditional advertising model.
B)requires a brand to purchase media space.
C)uses display advertising on Web sites for promotion.
D)is created when people talk and share content on social media.

Question

A difference between paid media and earned media is that unlike paid media,earned media:
A)​is based on the traditional advertising model.
B)requires a brand to purchase media space.
C)uses display advertising on Web sites for promotion.
D)​is created when people talk and share content on social media.

Quizplus · Accepted Answer

Earned media refers to the organic promotion of a brand or product by people sharing it through social media, word of mouth, or media coverage. Unlike paid media, it does not require purchasing media space or using display advertising on websites. Earned media is based on the concept of storytelling and creating content that users will find valuable enough to share with their followers.

A Difference Between Paid Media and Earned Media Is That