Which of the following statements is true of buying decisions?
A)The type of buying decision does not affect the promotional mix of an organization.
B)Consumers are the not involved in complex buying decisions.
C)Print advertising may be used for high-involvement purchase decisions.
D)Personal selling is most effective in helping consumers in routine decisions.

Question

Which of the following statements is true of buying decisions?
A)​The type of buying decision does not affect the promotional mix of an organization.
B)Consumers are the not involved in complex buying decisions.
C)Print advertising may be used for high-involvement purchase decisions.
D)​Personal selling is most effective in helping consumers in routine decisions.

Quizplus · Accepted Answer

Print advertising can be effective for high-involvement purchase decisions because it allows consumers to take their time to absorb information and compare options. Other promotional mix elements such as personal selling and online reviews may also be important, but print advertising can play a role in influencing high-involvement buying decisions. Choices A, B, and D are all false statements.

Which of the Following Statements Is True of Buying Decisions