As a product reaches the growth stage of its life cycle,_____.
A)sales promotion can be reduced
B)advertising and public relations play no role in the promotional mix
C)early trial of the product is encouraged
D)mass advertising is used rather than target marketing

Question

As a product reaches the growth stage of its life cycle,_____.
A)sales promotion can be reduced​
B)advertising and public relations play no role in the promotional mix
C)early trial of the product is encouraged
D)​mass advertising is used rather than target marketing

Quizplus · Accepted Answer

At the growth stage of its life cycle, the product has gained acceptance in the market, and sales are increasing. Therefore, the need for heavy sales promotion decreases, and companies can shift their promotional budget to other areas. The focus shifts to retaining customers rather than acquiring new ones, and advertising and public relations continue to play an essential role in the promotional mix. Early trial of the product is encouraged during the introduction stage, and as the product gains acceptance, the need for trials decreases. Mass advertising is still used, but target marketing becomes more critical.

As a Product Reaches the Growth Stage of Its Life