Which of the following strategies can be used by a firm that uses a pull strategy?
A)Offering aggressive discounts for retailers to buy its products
B)Using trade advertising
C)Offering heavy sampling and introductory consumer advertising
D)Selling products to wholesalers

Question

Which of the following strategies can be used by a firm that uses a pull strategy?
A)​Offering aggressive discounts for retailers to buy its products
B)Using trade advertising
C)Offering heavy sampling and introductory consumer advertising
D)​Selling products to wholesalers

Quizplus · Accepted Answer

A pull strategy aims to create demand from end consumers and encourage retailers to stock the product. Offering heavy sampling and introductory consumer advertising can generate consumer interest and increase demand for the product, thereby pulling the retailers to stock it. The other options (A, B, and D) are more commonly used in a push strategy, where the focus is on pushing the products through the distribution channel to the end consumer.

Which of the Following Strategies Can Be Used by a Firm