The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.
A)BCG matrix
B)IMC model
C)AIDA model
D)SWOT matrix

Question

The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.
A)​BCG matrix
B)IMC model
C)AIDA model
D)​SWOT matrix

Quizplus · Accepted Answer

The AIDA model (Attention, Interest, Desire, Action) outlines the stages that a consumer goes through before they make a purchase decision based on a promotional message. It starts with grabbing their attention, generating interest, creating desire, and ultimately leading them to take action. This model is commonly used in advertising and sales to help marketers create effective campaigns. The BCG matrix and SWOT matrix are tools for analyzing a company's product portfolio and competitive environment, while the IMC (Integrated Marketing Communications) model is a framework for coordinating various promotional channels to deliver a consistent message to consumers.

The _____ Is a Model That Outlines the Process for Achieving