The basic goal of promotion during the introduction stage of the product life cycle is:
A)to limit personal selling at the retail level.
B)to target advertising to specific potential buyers.
C)to reduce the costs incurred in mass advertising.
D)to inform the target audience that the product is available.

Question

The basic goal of promotion during the introduction stage of the product life cycle is:
A)to limit personal selling at the retail level.​
B)to target advertising to specific potential buyers.
C)to reduce the costs incurred in mass advertising.
D)​to inform the target audience that the product is available.

Quizplus · Accepted Answer

The basic goal of promotion during the introduction stage of the product life cycle is to inform the target audience that the product is available, as it is a new product and customers may not be aware of it. This helps to create product awareness and generate interest among potential buyers. Therefore, option D is the correct answer. Option A and C are incorrect as they do not align with the objective of promoting a new product during the introduction stage. Option B may be correct but is less specific than option D.

The Basic Goal of Promotion During the Introduction Stage of the Product