Which of the following is a reason for the increasing popularity of the integrated marketing communications (IMC)concept?
A)More selectively segmented markets have replaced the traditional broad market groups.
B)Marketers have discontinued the use of online advertising due to its lack of measurability.
C)Proliferation of thousands of media choices beyond traditional television has made promotion easier.
D)Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.

Question

Which of the following is a reason for the increasing popularity of the integrated marketing communications (IMC)concept?
A)​More selectively segmented markets have replaced the traditional broad market groups.
B)Marketers have discontinued the use of online advertising due to its lack of measurability.
C)Proliferation of thousands of media choices beyond traditional television has made promotion easier.
D)​Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.

Quizplus · Accepted Answer

The increasing popularity of the integrated marketing communications (IMC) concept is due to more selectively segmented markets replacing the traditional broad market groups. IMC allows for a more targeted approach to reach specific consumer groups with personalized messaging across various media channels.

Which of the Following Is a Reason for the Increasing