All of the following are techniques commonly used to change the purchasing habits of habitual buyers of other brands except
A) free samples and coupons.
B) introduction of a new and unique benefit.
C) reinforcement of repeat purchasing behavior.
D) an end-of-aisle display.
E) electronic bulletin boards.

Question

Quizplus · Accepted Answer

Reinforcement of repeat purchasing behavior is not a technique for changing the purchasing habits of habitual buyers of other brands. Rather, it is a tactic for encouraging continued purchasing behavior in existing customers. See A, B, D, and E for examples of techniques used to change the purchasing habits of habitual buyers of other brands.

All of the Following Are Techniques Commonly Used to Change