____ can lead to affect generation through brand familiarity.
A) The brand familiarity effect
B) The mere exposure effect
C) Schema processing
D) High-exposure processing
E) Operant conditioning

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the phenomenon where repeated exposure to a stimulus leads to a more positive attitude or affect towards that stimulus. In the context of branding, this means that the more familiar someone is with a brand, the more positive their attitude towards that brand is likely to be.

____ Can Lead to Affect Generation Through Brand Familiarity