Price-related tactics are more likely to be employed when there are
A) big differences in quality between brands and a weak price-quality relationship.
B) strongly established brand images.
C) few perceived differences among brands.
D) a few brands with strong brand loyalty established among consumers.
E) many habitual buyers in the market.

Question

Quizplus · Accepted Answer

Price-related tactics are more likely to be employed when there are few perceived differences among brands, as this creates a competitive environment where price becomes a primary factor in the consumer's decision-making process. When brands have strong brand images or established brand loyalty among consumers, other tactics such as advertising and promotions may be more effective in influencing consumer behavior. Likewise, the presence of many habitual buyers may indicate that brand loyalty is already established, reducing the need for price-related tactics. Big differences in quality between brands and a weak price-quality relationship may also influence pricing decisions, but this is not the primary factor considered in determining whether price-related tactics are appropriate.

Price-Related Tactics Are More Likely to Be Employed When There