Healthy Choice ice cream co-branded with the Butterfinger brand of candy bars to come up with a new flavor.Why did Healthy Choice do this?
A) because there is a negative affect associated with a healthy product
B) to attract older customers
C) to benefit from the combined power and familiarity of both brand names
D) because it wanted to increase Butterfinger's profitability
E) because the CEO of Healthy Choice likes Butterfinger candy bars

Question

Quizplus · Accepted Answer

Healthy Choice co-branded with Butterfinger to benefit from the combined power and familiarity of both brand names. This strategy can help attract new customers, increase sales and create positive associations with the product.

Healthy Choice Ice Cream Co-Branded with the Butterfinger Brand of Candy