Shaping involves
A) taking consumers through a series of successive steps to lead them to a desired response.
B) focusing consumer attention on processing the positive attributes of the brand so that they will form a positive overall evaluation.
C) focusing consumer attention on processing the negative attributes of the competing brand so that they will form a negative overall evaluation.
D) the strengthening of brand associations.
E) utilizing the law of small numbers to form evaluations.

Question

Quizplus · Accepted Answer

Shaping involves gradually leading consumers through a series of successive steps towards a desired response or behavior. This is commonly used in behavior modification techniques in psychology, but is also applied in marketing and advertising to influence consumer behavior.

Shaping Involves