Naoki feels strongly that between $10 and $20 is a suitable price for a meal at a buffet restaurant.This is what is best known as his
A) range of acceptability.
B) expectation pricing.
C) known price range.
D) zone of acceptance.
E) appropriate acceptability range.

Question

Quizplus · Accepted Answer

Naoki's belief that a meal at a buffet restaurant should cost between $10 and $20 is an expression of his zone of acceptance - the range of prices that he considers reasonable and would be willing to pay for such a service. The zone of acceptance refers to the range of prices that a customer considers acceptable for a certain product or service, and outside of which the customer is unlikely to make a purchase.

Naoki Feels Strongly That Between $10 and $20 Is a Suitable