Normative influence affects ____,which is the likelihood that consumers will buy what others in their group buy.

Question

Quizplus · Accepted Answer

Normative influence refers to the influence of the social environment on an individual's behavior. In this case, it affects brand-choice congruence, which is the likelihood that consumers will choose the same brand as others in their group. Therefore, A is the correct answer. The other options are either irrelevant or do not accurately capture the concept of normative influence.

Normative Influence Affects ____,Which Is the Likelihood That Consumers Will