Question 1

Consumer and government groups have been vocal opponents of violence and sex in television,arguing that such programming has negative socializing effects on young people.This is an example of how consumer goods can

Accepted Answer

The argument presented in the statement highlights how violence and sex in television programming can have negative socializing effects on young people. This suggests that such consumer goods may have a negative effect on consumer socialization, undermining the development of positive attitudes, beliefs, and behaviors in individuals.

Question 2

Normative influence is

Accepted Answer

Normative influence refers to the influence people have on us due to the desire to fit in or be accepted by a group. It is a form of social pressure that encourages conformity to others' expectations.

Question 3

Weak ties

Accepted Answer

The answer of Weak ties
...

Question 4

With the ____ technique,the consumer is first asked to comply with a very large and possibly outrageous request,followed by a smaller and more reasonable request.

Accepted Answer

The technique described is the "door-in-the-face" technique. It involves making a very large or unreasonable request that the person is likely to say no to, followed by a smaller and more reasonable request. This technique is based on the principle of reciprocity, where the person feels obligated to comply with the second request after refusing the first one.

Question 5

Stephanie learned the brands she should buy and products that were important first from her parents and then from her peers.This is best thought of as an example of

Accepted Answer

Consumer socialization is the process by which individuals acquire knowledge, skills, and attitudes relevant to their functioning as consumers. In this case, Stephanie learned about brands and products from her parents and peers, indicating that she underwent consumer socialization.

Question 6

The impact of reference groups as socializing agents

Accepted Answer

The impact of reference groups as socializing agents can change over time, depending on the individual's experiences and exposure to different groups. This means that the impact is not static, and cannot be predicted by a U-shaped or inverted U-shaped curve.

Question 7

Although Clay rarely drinks,he will have a beer when at a party or out with friends so he will not be the only one not drinking.This is an example of Clay ____ to the group's behavior.

Accepted Answer

Conforming refers to adjusting one's behavior to fit in or comply with a group's norms or expectations. In this case, Clay is having a beer to avoid standing out or being the only one not drinking, which is an example of conformity.

Question 8

____ is doing what the group or social influence asks.

Accepted Answer

Compliance refers to conforming to the norm or group behavior, even if it contradicts one's personal beliefs or values.

Question 9

For older children,____ is (are)the most effective method for parents to instill values.

Accepted Answer

Observational learning is the most effective method for parents to instill values in older children. This is because older children are more likely to imitate and learn from the behaviors they observe in their parents and other role models, rather than through direct teaching, punishment, extrinsic rewards, or external monitoring like neighborhood watches.

Question 10

Normative influence affects ____,which is the likelihood that consumers will buy what others in their group buy.

Accepted Answer

Normative influence refers to the influence of the social environment on an individual's behavior. In this case, it affects brand-choice congruence, which is the likelihood that consumers will choose the same brand as others in their group. Therefore, A is the correct answer. The other options are either irrelevant or do not accurately capture the concept of normative influence.

Question 11

When a salesperson puts too much pressure on someone to buy,the consumer may react by rejecting everything that is for sale or even by buying from another salesperson.This is known as

Accepted Answer

This is known as reactance, which is the psychological reactance to any perceived threat to our freedom or control. When a salesperson puts too much pressure, it may make the consumer feel like their freedom or control is threatened, leading to reactance. This can result in the consumer rejecting everything for sale or buying from another salesperson.

Question 12

One study of Canadian children found that roughly 25 percent of the requests made to Santa Claus were for things they had seen on TV.This is best thought of as an example of

Accepted Answer

The fact that 25 percent of the requests to Santa Claus were for things seen on TV suggests that media has a significant influence on children in terms of their consumption desires and preferences. This is a clear example of media influence on children.

Question 13

Reference groups are most likely to influence whether we buy a ____ good.

Accepted Answer

Reference groups are most likely to influence the purchase of luxury goods, as these items are often bought to signal status or group membership.

Question 14

____ is the process by which individuals acquire the skills,knowledge,values,and attitudes that are relevant for functioning in a given domain.

Accepted Answer

Socialization is the process by which individuals acquire the skills, knowledge, values, and attitudes that are relevant for functioning in a given domain. It is the process through which people learn and internalize the norms, customs, beliefs, and ideologies of their society, which shapes their behavior and attitudes. Socialization can occur through various agents, such as family, peers, schools, media, and other social institutions.

Question 15

The extent to which a group has the capacity to deliver rewards and sanctions,also known as ____,can influence the degree of normative influence.

Accepted Answer

Coercive power refers to the ability of a group or person to deliver punishments or negative consequences for non-compliance, while referent power refers to the ability to influence through admiration, respect, or identification with a person or group. While referent power can also play a role in normative influence, coercive power is more directly related to the use of sanctions as a means of shaping behavior.

Question 16

Markets in which social relationships among buyers and sellers change the way the market operates are known as ____ markets.

Accepted Answer

Embedded markets are characterized by social relationships that affect the behavior of buyers and sellers. These relationships may include trust, reputation, and shared values, among other things. In such markets, transactions are not solely determined by prices and economic factors, but also by interpersonal relationships and social norms. therefore, embedded is the best choice.

Question 17

All of the following are examples of ways in which parents influence the purchasing habits of children except

Accepted Answer

Letting children shop in malls on the weekend with their peers is not an example of how parents influence the purchasing habits of children. This scenario involves external factors such as peers and the mall environment, rather than parental influence.

Question 18

Organizations like Equinox,Amway,and Tupperware target individual customers as selling agents and rely on their interpersonal networks for direct-selling efforts.This is best thought of as an example of marketers using weak ties to

Accepted Answer

The answer of Organizations like Equinox,Amway,and Tupperware target individual customers...

Question 19

In Weight Watchers,consumers who adhere to the norms by losing weight are rewarded by group praise.This is an example of a marketer

Accepted Answer

Creating norms for group behavior is the most appropriate choice because Weight Watchers is utilizing group praise to reinforce positive behavior and promote adherence to its weight loss program. By creating norms for group behavior, Weight Watchers is encouraging members to conform to the group's expectations and values, reinforcing their commitment to losing weight and creating a sense of belonging and community.

Question 20

A variant of Verizon's IN calling program gave customers discounts when they identified the names and telephone numbers of up to 20 people whom they frequently called.This is an example of

Accepted Answer

The program is targeting networks of individuals by encouraging customers to identify the names and phone numbers of their frequent contacts, which typically form a network of people who communicate with each other regularly.

Quiz 11: Social Influences on Consumer Behavior