The extent to which a group has the capacity to deliver rewards and sanctions,also known as ____,can influence the degree of normative influence.

Question

Quizplus · Accepted Answer

Coercive power refers to the ability of a group or person to deliver punishments or negative consequences for non-compliance, while referent power refers to the ability to influence through admiration, respect, or identification with a person or group. While referent power can also play a role in normative influence, coercive power is more directly related to the use of sanctions as a means of shaping behavior.

The Extent to Which a Group Has the Capacity to Deliver