Companies whose innovations are not adopted because switching costs are too high should create incentives for switching,to lower those costs.

Question

Quizplus · Accepted Answer

If the switching costs are too high for customers, it may deter them from adopting a company's new innovations, even if they are superior to what they are currently using. In this case, the company should provide incentives to customers for switching, such as discounts or free trials, to lower those costs and encourage adoption. This approach can ultimately benefit the company by expanding their customer base and increasing revenue.

Companies Whose Innovations Are Not Adopted Because Switching Costs Are