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Global Marketing Study Set 1
Quiz 3: Cultural and Social Forces
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Question 81
Multiple Choice
Ulf Christenson,who works for the World Bank,is sent to Tunisia to meet with members of the Tunisian Textile Exporters' Association.Ulf is surprised that the Tunisian textile exporters spend a considerable amount of time at the beginning of the meeting chatting,talking about where they grew up,where they went to school,and what people they know in common.This behavior indicates that Tunisian society is a(n) ____ culture.
Question 82
Multiple Choice
In countries like Singapore,rules are disliked,but the rules that are employed are generally respected.Radically new ideas are embraced,and as a result,these societies are very innovative.This description reveals that countries like Singapore are ____ societies.
Question 83
Multiple Choice
In the Netherlands,public welfare is a major concern,and modesty and nurturing behavior are valued.This description reveals that the Netherlands is a(n) ____ society.
Question 84
Multiple Choice
In Denmark,students tend to prepare résumés that underplay their achievements.Interviewers know that they must ask probing questions to elicit an account of these achievements in the interview.In the United States,students tend to construct their résumés to broadcast all of their achievements.These descriptions reveal that Denmark is a ____ society and the United States is a(n) ____ society.
Question 85
Multiple Choice
In Italy,the United States,and Arab countries,speakers are allowed-and even expected-to express emotions.For example,if a speaker is upset or excited,he or she is socially allowed to speak louder and gesticulate.This is because these are ____ cultures.
Question 86
Short Answer
Cultures in which activities are addressed one at a time are known as ____________________ cultures.
Question 87
Short Answer
____________________ is defined as the entire heritage transmitted by word,literature,or any other form.
Question 88
Short Answer
____________________ is defined as the extent to which the less powerful members within a society accept that power is distributed unevenly.
Question 89
Short Answer
In ____________________ cultures,people express their emotions openly,and upset or excited speakers are allowed to speak louder and gesticulate.
Question 90
Short Answer
____________________ cultures are ones in which communication is explicit,and words tend to keep their meaning in all situations.
Question 91
Multiple Choice
Indonesia scores very high on the Hofstede measure of power distance.When an Indonesia boss encourages his employees to contradict him and express their own ideas this
Question 92
Short Answer
The United States is an example of a(n)____________________-trust society.
Question 93
Multiple Choice
In Scandinavian societies,communication is explicit and words tend to retain their meaning in all situations,but in Latin American societies,communication is more implicit.In Latin America,the meanings of words change depending on who is speaking to whom,where that person is speaking,and under what circumstances he or she is speaking.This description reveals that Scandinavian societies are ____ cultures,and Latin American societies are ____ cultures.
Question 94
Multiple Choice
In Austria,ambition,competitiveness,and high earnings are valued.This description reveals that Austria is a ____ society.
Question 95
Multiple Choice
Ward Sayre is at a bar in Spain with his Spanish business partner.Suddenly,Mark Smith,Ward's old college friend,taps him on the shoulder.The two old friends chat for a couple of minutes about their college experiences at The University of Texas at Austin,home of the Texas Longhorns.As Mark begins to leave,Ward holds up his hand,displaying the hand gesture for the Texas Longhorns,and says "Hook 'Em." Ward's Spanish client is confused,and asks him "I thought he was your friend? How could you do that to him?" The hand gesture in Spain is a deep insult.This miscommunication is due to differences in the meaning of ____.
Question 96
Multiple Choice
When the Belgian company,Interbrew,acquired 50 percent of Korea's Oriental Brewing company,the Belgian managers insisted that the Korean staff speak their minds,even if it meant disagreeing with their Belgian bosses.The Korean staff,however,was used to a hierarchical relationship based on loyalty and unswerving loyalty to the boss.The Belgian managers and Korean staff were surprised by each other's actions.They were experiencing ____.
Question 97
Multiple Choice
In the United States,all persons are addressed with the pronoun you.In Japan,a person will use a different pronoun with a superior,a colleague,or a subordinate.There are differences in ____ between the United States and Japan.