A salesperson from an Indian software firm discovered that some American buyers wouldn't buy the Indian product because it would put Americans out of work.The Indian firm is suffering from

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Quizplus · Accepted Answer

Consumer ethnocentrism refers to the consumer's belief that products made in their home country are superior to those made in other countries. In this case, the American buyers are hesitant to buy the Indian product because they believe it would put their fellow Americans out of work, indicating their ethnocentric tendencies.

A Salesperson from an Indian Software Firm Discovered That Some