When a firm considers each national market to be unique,it is said to be

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Polycentric approach is where each national market is considered to be unique and different from other markets. The firm focuses on adapting its marketing strategies to the local market conditions rather than using a standardized approach. This approach recognizes the differences in culture, language, consumer behavior, and economic conditions among different countries. Thus, option C) Polycentric is the best choice. Options A) Ethnocentric and D) Geocentric do not address the uniqueness of each national market, while option B) Multinational refers to a firm operating in multiple countries, but it does not necessarily mean the firm considers each market to be unique.

When a Firm Considers Each National Market to Be Unique,it