Texas Taffy is developing a new Southwest-flavor line of candy for simultaneous launch in Mexico and the United States.Managers from both its U.S.headquarters and its Mexican subsidiary are involved in product development for this line.Texas Taffy most likely adheres to which orientation?

Question

Quizplus · Accepted Answer

Texas Taffy's involvement of both its U.S. headquarters and Mexican subsidiary in product development for a new line of candy for simultaneous launch in both countries suggests that the company has a geocentric orientation, meaning it seeks to integrate and coordinate global strategies and practices across all regions and countries where it operates. This approach values the unique skills and knowledge of each subsidiary while also leveraging the benefits of a global network.

Texas Taffy Is Developing a New Southwest-Flavor Line of Candy