For many years Swiss Pharmaceuticals centralized decision-making in Zurich,and Swiss managers made virtually all major decisions for the company's 64 foreign subsidiaries.Decision-making is still centralized,but subsidiaries are closely involved in global product development and global theme advertising campaigns.The firm's orientation has changed from

Question

Quizplus · Accepted Answer

The shift from centralized decision-making in Zurich to involving subsidiaries in global product development and advertising campaigns suggests a move from an ethnocentric orientation to a geocentric orientation, where decisions are made based on the best interests of the global company as a whole.

For Many Years Swiss Pharmaceuticals Centralized Decision-Making in Zurich,and Swiss