Creating Value Is Best Described As

Creating value is best described as:

A) Attaching substantial importance to both the relationship and the substantive terms of the outcome for both parties.
B) Attaching substantial importance to the relationship but not to the substantive terms of the outcome for both parties.
C) Attaching substantial importance to the substantive terms of the outcome for both parties but not to the relationship.
D) Attaching substantial importance to your own terms and outcome.