When there is a gap between what was supposed to happen and what did happen, we have a problem.
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Q48: Control systems that monitor performance against objectives
Q49: It is acceptable in the marketing research
Q50: Researchers must resist the temptation to "go
Q51: Management's ability to recognize opportunities is increased
Q52: Opportunities and problems have the same consequence
Q54: The marketing researcher plays an important role
Q55: Once a researcher knows what decision a
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